Hair and Skin Science

SEO Strategy

Our collaboration with Hair and Skin Science commenced through an in-depth partnership in the field of SEO, covering a variety of essential elements:

Keyword Research and Site Architecture

• Performed comprehensive keyword analysis to pinpoint pertinent search terms.
• Executed structural modifications on the website, arranging related keywords and establishing a coherent page hierarchy.
• Recognized possibilities for additional pages within the current structure and formulated a comprehensive integration strategy.
• Developed a strong internal linking strategy to boost search rankings and enhance Google's comprehension of page objectives.
• Built a robust network of external links from pertinent websites and articles to nurture trust and elevate authority.

Transition to Link-Only Provider

Meticulously developing a strong internal link profile played a crucial role in enhancing rankings and aiding Google in understanding the purpose of each page.

CTA Factors

We employed various advanced techniques to increase conversion rates and boost overall revenue for Hair and Skin Science:

• Revamping Pricing Tiers: Leveraging extensive data from the preceding two years, we revamped the delivery pricing structure. This subtle modification led to a notable 35% surge in revenue. Recognizing that seemingly inequitable pricing might discourage customers, we strategically incorporated margins into different areas, effectively aligning prices with customer expectations.
• Enhancing User Experience: Through detailed analysis, we pinpointed crucial points in the user journey where customers faced challenges in finding products or information. Our focus shifted to delivering solutions at each of these points, effectively meeting their needs. This dedication to improving the customer experience not only heightened user satisfaction but also notably increased conversion rates.

PPC Transformation

Our strategy for Pay-Per-Click (PPC) advertising underwent a substantial evolution:

• Initial Challenges: Initially, our Pay-Per-Click (PPC) campaigns faced hurdles linked to a suboptimal return on investment (ROI), presenting difficulties in justifying the allocated resources.
• Shift to Google Shopping: Acknowledging the necessity for a strategic shift, we embraced Google Shopping, attaining an  impressive 350% return on investment (ROI). This noteworthy figure, excluding repeat visits, played a crucial role in substantially increasing both site traffic and revenue. Ongoing optimization solidified PPC as a fundamental element of COMPANY's success.

Landing Pages and Content Redesign

As Hair and Skin Science introduced new products and services, a thorough revamp of landing pages and content became essential. Working closely with Hair and Skin Science's team, including their developers, we initiated the following endeavors:

• Development of Fresh Landing Pages: Our team crafted new landing pages with meticulous attention to detail, integrating persuasive calls to action, trust-building elements, and prominently featuring essential products ready for acquisition.
• Keyword-Centric Approach: Every page underwent meticulous customization to harmonize with extensive keyword research, ensuring comprehensive information delivery to proficiently address user inquiries. This approach was designed to enhance user engagement and boost conversion rates effectively.