Digital PR

What is digital PR?

Digital PR, similar to traditional PR is an online marketing strategy used by business owners to increase a brand's online presence through search engine optimization rankings. It involves online press releases, and key media coverage on well-known online publications.

How does digital PR differ from normal link building?

Standard link building offers high-quality backlinks, placed on relevant websites in the range of Dr30-Dr75. By comparison, a digital Pr campaign will aim to place links on sites like the Sun, Metro, Huffington Post, Ok Magazine, Marie Claire, Cult of Mac, all of which are print publications with a huge target audience and are Dr75+.

A digital PR campaign will only offer a link to the homepage with a branded anchor. If you created a piece for content marketing in the digital pr strategy then it's likely you'll get a link to that page too. On the other hand, standard link building gives you the opportunity to get both money page keyword anchors to really move the needle alongside branded.

How does Digital PR work with us?

Digital PR services vary based on their KPI targets. Many digital PR strategies will charge you for research on a creative content campaign and push it out for brand awareness. The links you get are down to how well the piece gets picked up. The downside of this is that you'll often pay a high price for the research and you'll get low-quality or no links back.

As link-building and digital PR specialists we prefer to have a guaranteed tangible result for your money, so we sell digital PR links on an individual link basis where you only pay when a link goes live.

We ask for a 3-month commitment as sometimes placements secured in month 1 may go live in month 3, though you only pay for what goes live. For example, if you set a £5k budget each month and we only hit £3k we only bill for £3k. Read our FAQs for any other questions on our digital pr service.

How long do the PR links take?

Digital PR links can take anywhere between 1-3 months, once we get some momentum you'll have almost monthly links. Any successful digital pr campaign can take time and if your niche is difficult or the content isn't getting picked up as quickly as we would like, it can take longer. Though we'll communicate this with you.

Link building vs digital PR

Digital PR campaigns are great for building high authoritative links to help when ranking in search engines. Though you can rank a site with both link types, when it comes down to the specific pages you will need some standard link building to get keyword anchors.