The Immigration Advice Service (IAS) approached us, dissatisfied with the quality of links being built by their current provider. Their site list was dwindling, but their ambitions were sky-high, paired with a robust budget dedicated to augmenting their organic traffic. They envisioned becoming an authority in the visa industry and saw organic growth as their golden ticket, considering Pay-Per-Click (PPC) as more of a liability and an easy route for potential competitors. Lacking internal resources to accomplish this on their own, they sought our expertise. Over the course of two years, we successfully built over 2,000 links, resulting in a twelve-fold traffic increase which has remained resilient through every algorithm update.
Impressed by the volume and calibre of articles we produced through guest posting, IAS enlisted our services to bolster their content production due to their limited writing staff. We took up the challenge, assisting them in defining content specifications tailored to their page design requirements and informational needs. In a span of just one year, we crafted over 800 articles to their satisfaction.
During our collaboration, we observed that IAS struggled to transform the content into well-structured pages at the speed we produced them, effectively leaving the valuable content unused. We proposed a mutually beneficial arrangement where our team would familiarize themselves with IAS's backend operations, enabling us to format and publish the new pages swiftly. This initiative enabled us to expedite the process, leading to over 700 live pages on their site until they had established their own systems for efficient page creation.
Multiple Sites
We successfully collaborated with IAS on four of their sites, taking the lead in generating a significant portion of the content and managing all the link-building activities for their new site. Our focused efforts for the new site were aimed exclusively at the US market, and we achieved remarkable success.