Factory Direct Flooring

SEO Strategy

Our journey with Factory Direct Flooring began as a full-service SEO partnership, encompassing a range of crucial elements:

Keyword Research and Site Architecture

• We initiated the process with extensive keyword research to identify the most relevant search terms.
• Subsequently, we made architectural adjustments to the site, grouping related keywords together, and establishing a clear hierarchy of pages.
• We also identified missing page opportunities within their existing structure and devised a comprehensive strategy to incorporate them.
• A strong internal link profile was meticulously developed to enhance rankings, aiding Google in better understanding the purpose of each page.
• In tandem, we cultivated a robust network of outreach links from relevant websites and articles, instilling trust and authority.

Transition to Link-Only Provider

 As our on-page optimization efforts reached maturity, we shifted our focus towards providing maximum value through link-building exclusively.

CTA Factors

We implemented an array of nuanced strategies to elevate Factory Direct Flooring's conversion rates and overall revenue:

• Pricing Tier Redefinition: Drawing on extensive data from the past two years, we redefined delivery pricing tiers. This seemingly simple alteration resulted in a remarkable 30% increase in revenue. Customers can often be deterred by what appears to be unfair pricing, but by intelligently incorporating margins into other aspects, we managed to align pricing with customer expectations.
• User Journey Enhancement: Through meticulous analysis, we identified specific points in the user journey where customers encountered difficulties in locating products or guides. We made it our mission to provide solutions at every juncture, ensuring that their needs were met effectively. This customer-centric approach not only improved user satisfaction but also significantly boosted conversions.

PPC Transformation

Our PPC endeavors underwent a transformative evolution:

• Initial Challenges: The early stages of our PPC efforts were marked by less-than-ideal ROI, which initially posed challenges justifying the resources expended.
• Shift to Google Shopping: Recognizing the need for a change, we transitioned to Google Shopping, where we managed to achieve an impressive 450% ROI. This figure does not even include return visits, leading to an all-around surge in site traffic and revenue. Continuous refinement solidified PPC as a cornerstone of COMPANY's success.

Landing Pages and Content Redesign

With the introduction of several new products and services, a comprehensive overhaul of landing pages and content was imperative. Collaborating closely with Factory Direct Flooring's team, including their developers, we undertook the following actions:

• New Landing Pages: We created new landing pages, strategically incorporating compelling calls to action, trust signals, and prominently featured key selling products.
• Keyword-Centric Approach: Every page was meticulously tailored to align with extensive keyword research, ensuring the provision of comprehensive information to effectively address user queries. This approach aimed at maximizing user engagement and conversion rates.